Conversation audit

The dashboard provides a comprehensive overview of your website's traffic quality and security status: 1. **Traffic Quality Index**: Currently at 0.2, indicating a critical level of traffic quality. 2. **Total Clicks**: You have recorded 1,150 clicks, which represents 100% of your traffic for the period. 3. **Fraud Detected**: A significant 1,122 clicks (97.6% of total traffic) have been flagged as fraudulent. 4. **Valid Traffic**: Only 28 clicks (2.4% of total traffic) are considered valid. 5. **Blocked Traffic**: There are no clicks being blocked (0.0%). 6. **Avg Fraud Score**: The average fraud score is 8.4 out of a maximum of 10, suggesting a high risk of fraudulent activity. 7. **Active Traps**: There are currently 20 active traps out of a possible 320, with 1,055 clicks flagged. 8. **Threat Level**: The overall threat level is marked as critical, indicating immediate attention is needed. The bottom section includes a global threat map and a live threat feed, providing additional context on threats. Let me know if you need more specific insights or assistance!

The Global Threat Map visually represents the risk levels of traffic originating from various regions: 1. **Color Coding**: Areas are highlighted in different colors (red for high risk, yellow for medium, and green for low), indicating the severity of threats in those locations. 2. **Size of Circles**: The size of the circles indicates the volume of detected threats; larger circles represent higher concentrations of potentially fraudulent activity. 3. **Geographic Focus**: The map focuses on specific regions, allowing you to quickly identify where most threats are coming from. 4. **Interaction**: You can hover over or click on specific areas for more detailed information about the threats detected in those regions. This tool helps you prioritize security measures based on geographic risk levels. Let me know if you have any specific questions about it!

The screenshot provides a detailed view of the ClearTrust dashboard, including the Global Threat Map and key metrics. Here's a breakdown: 1. **Traffic Quality Index**: Critical at 0.2, indicating serious issues with traffic quality. 2. **Total Clicks**: 1,150 clicks recorded, with all being analyzed. 3. **Fraud Detected**: 1,122 clicks flagged as fraudulent, representing 97.6% of total traffic. 4. **Valid Traffic**: Only 28 clicks considered valid (2.4%). 5. **Blocked Traffic**: None are currently blocked. 6. **Avg Fraud Score**: High at 8.4 out of 10, indicating significant risk. 7. **Active Traps**: 20 active traps out of 320, with 1,055 clicks flagged. 8. **Global Threat Map**: Displays regions with varying threat levels, highlighting areas with high concentrations of threats. 9. **Live Threat Feed**: Currently shows no detected threats. This overview emphasizes the critical need for monitoring and action to mitigate fraud risks. If you have any specific questions or need further details, feel free to ask!

GTM (Google Tag Manager) exclusion works by automatically identifying and excluding fraudulent traffic from your Google Ads campaigns in real-time. Here's how it operates: 1. **Visitor Classification**: ClickTrust classifies each visitor based on their behavior and assigns a risk score. 2. **GTM Integration**: You add ClickTrust tags and triggers to your GTM container. This setup allows ClickTrust to push exclusion data directly to Google Ads. 3. **Automatic Exclusions**: When a visitor is classified as high or medium risk, ClickTrust automatically excludes them from your Google Ads campaigns. This helps prevent wasted ad spend on fraudulent clicks. 4. **Real-Time Updates**: The system works in real-time, so as soon as a visitor is classified, the exclusion is applied without manual intervention. 5. **Conversion Actions**: If you connect your Google Ads account, ClickTrust can also create conversion actions and audience lists for further targeting. This automated process helps ensure that your advertising budget is spent effectively on genuine traffic. Let me know if you have any more questions!

Meta exclusion works similarly to the GTM exclusion process but is specifically designed for Meta (formerly Facebook) advertising. Here’s how it functions: 1. **Visitor Risk Classification**: ClickTrust classifies visitors based on their risk scores, identifying high-risk traffic that may be fraudulent. 2. **Meta Pixel Integration**: You install a Meta Pixel bridge snippet on your site. This snippet captures ClickTrust's classifications and sends them to Meta as custom events. 3. **Automatic Audience Creation**: Based on the risk scores, ClickTrust creates exclusion audiences in your Meta Ads account. For example, visitors with high-risk scores are categorized as CT_Score_1_High_Risk_Bots. 4. **Daily IP Uploads**: ClickTrust can also upload risky IPs directly to Meta as a Customer List audience. This allows you to catch fraudulent IPs that may have interacted with your site before the Pixel was installed. 5. **Exclusion Strategy**: You can then apply these exclusion audiences in your Meta Ads Manager, ensuring that your ads are not shown to users classified as high or medium risk, thus optimizing your ad spend. This process helps protect your campaigns from fraud, ensuring that you're reaching genuine potential customers. If you have any further questions, feel free to ask!

Sure! Here's an overview of Google exclusion and the Google IP block list: ### Google Exclusion 1. **Visitor Classification**: Similar to the Meta process, ClickTrust classifies visitors based on their risk scores to identify fraudulent traffic. 2. **Integration with Google Ads**: When you connect your Google Ads account to ClickTrust, it enables additional functionalities, such as creating conversion actions and audience lists. 3. **Automatic Exclusions**: ClickTrust automatically excludes visitors with high or medium-risk scores from your Google Ads campaigns. This means that as soon as a visitor is classified as potentially fraudulent, they are excluded from seeing your ads, preventing wasted ad spend. 4. **Real-Time Updates**: The exclusions are applied in real-time, ensuring that your campaigns are continuously protected from fraudulent clicks without manual intervention. ### Google IP Block List 1. **Purpose**: The Google IP block list is a feature that allows you to proactively block known fraudulent IP addresses from accessing your ads. 2. **Automatic Updates**: ClickTrust maintains a list of high-risk IPs and automatically updates this block list to prevent any traffic from those IPs from reaching your campaigns. 3. **Protection Against Fraud**: By blocking these IPs, you can significantly reduce the risk of receiving fraudulent clicks, protecting your advertising budget and improving overall campaign performance. These features work together to enhance the security and effectiveness of your Google Ads campaigns by ensuring that your ads are only shown to legitimate users. If you have any more questions or need further clarification, feel free to ask!

Access logs और Traffic logs दोनों ही महत्वपूर्ण टूल हैं जो आपकी वेबसाइट के ट्रैफिक और सुरक्षा को समझने में मदद करते हैं। यहां उनके बारे में संक्षेप में जानकारी दी गई है: ### Access Logs 1. **उद्देश्य**: Access logs उन सभी अनुरोधों का रिकॉर्ड रखते हैं जो आपकी वेबसाइट पर आते हैं। इसमें उपयोगकर्ता के IP पते, अनुरोध की गई फ़ाइल, समय, और HTTP स्टेटस कोड शामिल होते हैं। 2. **सुरक्षा और निगरानी**: ये लॉग आपको यह समझने में मदद करते हैं कि कौन से उपयोगकर्ता आपकी साइट पर आ रहे हैं, और क्या कोई संदिग्ध गतिविधि हो रही है। 3. **समस्याओं का समाधान**: यदि कोई तकनीकी समस्या या सुरक्षा उल्लंघन होता है, तो आप इन लॉग्स का उपयोग करके स्रोत की पहचान कर सकते हैं। ### Traffic Logs 1. **उद्देश्य**: Traffic logs आपकी वेबसाइट पर आने वाले ट्रैफिक के बारे में विस्तृत जानकारी प्रदान करते हैं, जैसे कि कुल क्लिक, उपयोगकर्ता व्यवहार, और समय के अनुसार ट्रैफिक का पैटर्न। 2. **विश्लेषण**: ये लॉग्स आपको यह जानने में मदद करते हैं कि आपकी वेबसाइट पर कौन से पृष्ठ लोकप्रिय हैं और उपयोगकर्ता किस प्रकार की सामग्री में रुचि रखते हैं। 3. **फraudulent Traffic Identification**: Traffic logs का उपयोग करके आप संदिग्ध या धोखाधड़ी ट्रैफिक की पहचान कर सकते हैं और उसे रोकने के लिए उचित कदम उठा सकते हैं। यदि आपको इनमें से किसी भी लॉग के बारे में और जानकारी चाहिए या कोई विशेष प्रश्न है, तो कृपया बताएं!