Conversation audit

Hello! How can I assist you today? Are you looking for information about ClickTrust or how it can help with fraud protection for your paid media?

ClickTrust is a fraud-protection platform designed specifically for advertisers. It helps you safeguard your investments across various channels, including web ads, in-app installs, and affiliate clicks. With real-time analysis and a unified fraud score, ClickTrust can help you cut down on invalid traffic, recover wasted ad spend, and ultimately improve your conversion rates. The platform operates on three layers of protection: web, in-app, and Lite-MMP attribution, ensuring comprehensive coverage for your paid media efforts. Would you like to know more about a specific feature or how it fits your needs?

In addition to its three layers of protection, ClickTrust offers several key features: 1. **Real-Time Analysis**: It scores events in under 50 milliseconds, detecting and blocking fraudulent activity as it happens, so you can stop paying for invalid clicks before they drain your budget. 2. **Unified Traffic Quality Dashboard**: This dashboard provides a comprehensive view of traffic quality across all channels, allowing you to compare performance and identify issues easily. 3. **MRC-Aligned IVT Labels**: ClickTrust labels each event with a risk band and classification that aligns with MRC standards, providing transparency and evidence for potential refunds. 4. **Multi-Account Management**: If you're managing multiple clients or campaigns, ClickTrust allows you to monitor traffic quality for each account from a single dashboard. 5. **Evidence Reporting**: You can generate detailed reports with evidence chains to present to publishers and ad networks, helping you claim refunds for invalid traffic. Is there a specific area you’d like to explore further, or do you have any questions about how ClickTrust can help your business?